Steven Shoemaker
Founder, Peoplesets
From analyzing intelligence patterns in combat zones to building people analytics systems at global tech companies, I've spent my career understanding how organizations work through data.
Intelligence Analyst
US Navy
Data Scientist
WeWork
People Analytics Manager
The Trade Desk
Customer Success & Consulting
Eqtble
Director of Analytics
January Digital
Senior Manager of People Analytics
Deel
My journey started in Naval Intelligence, deployed to Afghanistan and Somalia, where I learned that understanding organizational patterns isn't just important - it's mission-critical. This foundation in pattern recognition shaped my transition to tech, where as a Data Scientist at WeWork, I built systems to understand rapid organizational transformation.
"Steven is an incredibly talented analyst who is passionate about data-driven decision making around people. He has a deep understanding of people analytics and was an invaluable partner in building our systems so we could uncover people-related insights ourselves."
The journey to Peoplesets started with a simple experiment - I released a basic HR dataset that was downloaded over 169 times. The response revealed a universal challenge across the industry: finding realistic, pattern-rich data that tells true organizational stories.
Who Needs This?
HR Tech Builders
Seeking realistic test data for development and validation
Analytics Teams
Modeling organizational transformation and change
Universities
Teaching real-world organizational dynamics
Consultants
Demonstrating impact with realistic scenarios
Every pattern in our datasets is drawn from real experience:
Because better stories start with better data.
And better data comes from real experience.