Steven Shoemaker

Founder, Peoplesets

From analyzing intelligence patterns in combat zones to building people analytics systems at global tech companies, I've spent my career understanding how organizations work through data.

Intelligence Analyst

US Navy

Data Scientist

WeWork

People Analytics Manager

The Trade Desk

Customer Success & Consulting

Eqtble

Director of Analytics

January Digital

Senior Manager of People Analytics

Deel

My journey started in Naval Intelligence, deployed to Afghanistan and Somalia, where I learned that understanding organizational patterns isn't just important - it's mission-critical. This foundation in pattern recognition shaped my transition to tech, where as a Data Scientist at WeWork, I built systems to understand rapid organizational transformation.

"Steven is an incredibly talented analyst who is passionate about data-driven decision making around people. He has a deep understanding of people analytics and was an invaluable partner in building our systems so we could uncover people-related insights ourselves."

Lisa Blanchard
People Insight Analyst, Articulate

The journey to Peoplesets started with a simple experiment - I released a basic HR dataset that was downloaded over 169 times. The response revealed a universal challenge across the industry: finding realistic, pattern-rich data that tells true organizational stories.

Who Needs This?

HR Tech Builders

Seeking realistic test data for development and validation

Analytics Teams

Modeling organizational transformation and change

Universities

Teaching real-world organizational dynamics

Consultants

Demonstrating impact with realistic scenarios

Every pattern in our datasets is drawn from real experience:

Military intelligence analysis
Hypergrowth startup dynamics
Enterprise transformation
Global remote organizations

Because better stories start with better data.

And better data comes from real experience.